A Market Analysis can be completed for all types of development with particular expertise in multifamily rentals, for-sale, multifamily, and senior housing. The analysis will provide our clients with the information they need to determine the likelihood of successful implementation of the project they are evaluating.
The analysis detail the economic, demographic and competitive factors that impact your development project. The Market Analysis represents the most complete research on demographic trends and the marketing environment that determine the success of your development.
SITE DESCRIPTION & ANALYSIS
If you have a site for your project, we will review its characteristics. If you do not have a specific site, we can assist you in locating one. We examine:
• Traffic patterns
• Surrounding land use
• Natural amenities
• Neighborhood services
Growth trends and demographic characteristics affect the pace of development and type of product which will be successful. We define a study area that constitutes the primary draw area for your project and gain a thorough understanding of the following factors:
• Household growth
• Employment growth
• Demographic characteristics
Using local, state, and federal government data together with our own proprietary data, we analyze trends and determine demand for your project.
We examine economic trends related to the specific type of development being considered. We collect data and review:
• Characteristics & growth of retail sales
• Characteristics & growth of employment
• Volume & types of construction
• Industrial expansion
• New businesses
For financial institution studies, we examine consumer saving, spending and borrowing trends.
For all of our residential studies, we review and analyze data on household tenure, housing types and values, and recent housing construction in order to forecast growth. We frequently adjust government projections to reflect local trends.